Nobody knows VCU better
As Virginia Commonwealth University’s integrated communications expert, we leverage the power of our institutional knowledge and the depth and diversity of our talent to deliver results that align with VCU and VCU Health's strategic goals. We understand that VCU is not like the rest. In a world of the common, we are the uncommon. We are unlike any other.
We see unequaled opportunities to tell our uncommon story.
We know inclusion fuels our creativity and innovation, and it is central to who we are and what we do.
We challenge the status quo through critical thinking, unleashing creative solutions with new viewpoints and perspectives.
We lead with curiosity, ideas and action, creating impact by charging to meet opportunities.
We champion collaborative relationships with our colleagues and partners, striving for an open and honest environment to produce our best work.
We excel at storytelling, connecting audiences to the very essence of what makes VCU unique.
We are Enterprise Marketing and Communications.
Strategy is at the center of everything we do
We’re problem-solvers who know how to juggle the big picture with the tiny details, as well as how to navigate the seemingly infinite number of communication channels out there today to get the right messages to the right audiences.
No, we don’t sell sneakers. But branding is still crucial for higher ed. Before you begin any communications campaign, you’ll need a clearly defined messaging platform that will differentiate you and resonate with your audience. For VCU and VCU Health brand standards, visit our VCU brand identity website.
- Market positioning
- Message strategy
- Design architecture
- Standards and governance
Have a no-fuss job that needs a quick turnaround? Our Creative Studio is a lean, mean production machine specially designed to meet tight deadlines and budgets while delivering top-notch work.
- Brochures, fliers and postcards
- Annual reports
- Copy editing
It’s a wild and crazy digital world out there, and our team can help you keep up with the latest and greatest, while keeping what’s really important (ahem, user experience) front and center.
Our primary digital services include:
- Website design and development
- Content strategy
- UX research
In addition to overseeing major university proceedings such as Commencement, we provide strategic event management, execution, and consulting services throughout the university. We supply logistical support for a number of special programs, including video/filming requests. For more information, visit our Office of Events and Special Programs website.
- Event coordination/execution
- Event consulting
- Commercial filming/photography requests
Our team of talented writers and designers will help you connect with your target audiences and deliver tangible results, while our account and project managers provide personalized, concierge-like service to keep things on track.
- Campaign strategy
- Paid media planning/buying
From preproduction to postproduction, we develop creative, engaging still and motion storytelling pieces for branding, image and recruitment.
- Strategic visual content planning and production
- Script-to-screen video development
- In-studio or on-location production
- Broadcast media
So many VCU stories to tell, so little time. We show the world what sets VCU apart by helping you get the word out about your groundbreaking programs, game-changing faculty and superstar students. To see the latest stories, as well as a staff listing, visit our VCU News website.
- Media relations
- Crisis communications
- News and public information
- Media interviews and presentation training
We plan and create content for VCU social media sites, work with brand managers to identify ways to integrate social media into communications strategies, and offer governance, consulting and training for the social media administrators across VCU. For more information, visit the VCU Social Media website.
- Strategy and content development
- Channel management
- Metrics and measurement strategy
- Standards and governance
To register or update social media accounts, decommission social media accounts, social media campaign support, and campus event promotion, submit a ticket to the VCU Social Media service desk.