To learn more about partnering with us, call (804) 828-1463 or email email@example.com.
Associate vice president, Brand Marketingbestkd@vcu.eduLearn more about Kevin
Assistant vice president for content and firstname.lastname@example.orgLearn more about Jennifer
Director for strategic email@example.comLearn more about Camille
Executive director of executive firstname.lastname@example.orgLearn more about Chelyen
Assistant Vice President, VCU Health Enterprise Communicationscdetters@vcu.eduLearn more about Carissa
Associate vice president, VCU Health Strategy and Marketingkegerlach2@vcu.eduLearn more about Kendra
Vice president, Enterprise Marketing and Communicationshestongj@vcu.eduLearn more about Grant
Associate vice president, Public Relations(804) email@example.comLearn more about Mike
Vice president, Enterprise Marketing and Communicationshestongj@vcu.edu
In the cabinet-level position of vice president for enterprise marketing and communications, Grant J. Heston leads the multiple departments responsible for branding, communications and marketing for VCU and VCU Health.
Before joining VCU in 2021, Grant spent 12 years at the University of Central Florida as vice president for Communications and Marketing and Chief of Staff. Heston earned a bachelor’s degree in Journalism from the University of Florida, a master’s degree in Business Administration from the University of Central Florida, and also studied in the Harvard University Graduate School of Education. However, Grant credits his experience as a volunteer Little League baseball and softball coach for his most valuable leadership lessons.
Associate vice president, Public Relations(804) firstname.lastname@example.orgVCU News website
As associate vice president of Public Relations, Michael R. Porter, APR, leads the public relations responsibilities of VCU and VCU Health. Mike oversees day-to-day operation of the public relations unit, including external communications, media relations and issues management. He also coordinates strategic communications planning and execution for universitywide efforts, including student life, community engagement and inclusive excellence.
Mike joined VCU in December 2005 after a career of more than 20 years in broadcast journalism. He earned an Accreditation in Public Relations in 2012 and is a member of the Public Relations Society of America.
Associate vice president, Brand Marketingbestkd@vcu.edu
As associate vice president of Brand Marketing, Kevin D. Best leads the creative, digital, video and media teams for VCU. In this role, Kevin shapes creative marketing content that elevates VCU's brand prominence.
Prior to joining VCU in 2021, Kevin led advertising and visual identity for the National Basketball Association, served as Brand Manager for State Farm Insurance, and spent over 20 years in the ad agency business leading national brands. Kevin earned his master's degree in communications from VCU and received his bachelor's degree from the University of Virginia.
Assistant vice president for content and email@example.com
As assistant vice president for content and storytelling, Jennifer P. Carmean leads the division's content team, connecting the paid, earned, social and owned opportunities through storytelling and content strategy. Through Jennifer's leadership, the content team identifies, plans and amplifies the stories that best showcase and enhance VCU's brand and reputation.
Jennifer joined the VCU community in 1994 to pursue her undergraduate degree in psychology. While she began as an hourly employee working between classes to make ends meet, she quickly found VCU was the right home to build her career in higher education communications. Her leadership and contributions have earned a multitude of awards from regional and national organizations. In 2017, she received the VCU President's Outstanding Achievement Award in recognition of her accomplishments that resulted in significant benefits to the institution. If you can't find Jennifer at work, you will find her in the pool or adventuring with her husband and children.
Director for strategic firstname.lastname@example.org
As director for strategic initiatives, Camille Coy leads the division’s efforts around diversity, equity, inclusion and belonging, as well as heads the administration department. In her role, she helps implement strategies that positively impact the way EMC works and how the division connects with both its internal and external stakeholder groups.
Camille has been with the division since 2016 and has a decades-long career as a communications professional. A graduate of UVA and VCU, she has a bachelor’s in English and a master’s in business administration.
Executive director of executive email@example.com
As executive director of executive communications, Chelyen Davis leads strategic messaging and communications for the president, guiding and amplifying the president’s voice and role as chief storyteller, and identifying and pursuing opportunities to tell VCU’s story on a national stage.
Chelyen came to VCU after serving in two gubernatorial administrations, including four years as Virginia Governor Ralph Northam’s deputy communications director and speechwriter. She worked as a newspaper journalist for 17 years. Chelyen received her bachelor’s degree in English from the University of Virginia and is a native of Southwest Virginia.
Director, VCU Health Enterprise Communicationscdetters@vcu.edu
As the director of VCU Health Enterprise Communications, Carissa D. Etters leads a team responsible for the development and execution of executive and internal communications, including strategic communications planning for enterprise-wide initiatives.
Carissa is a 20+-year veteran of the communications profession with a career that started in broadcast journalism. She first moved into health care communications in eastern North Carolina with a focus on media relations and internal communications. Carissa joined VCU in 2014. She earned a bachelor of science degree from East Carolina University, in Greenville, N.C.
Associate vice president, VCU Health Strategy and Marketingkegerlach2@vcu.edu
As the associate vice president for VCU Health Strategy and Marketing, Kendra E. Gerlach leads the department responsible for branding and marketing VCU Health and its multiple hospitals and entities.
Before joining VCU in 2017, Kendra spent more than 20 years in the public relations, marketing and communications field, serving in leadership positions in large hospitals, healthcare systems and government. She most recently led communications and marketing for VCU's College of Engineering. Kendra earned a bachelor's degree in Business Administration from Campbell University, a master's degree in Business Administration from Liberty University, has studied in the leadership programs of Harvard University and the emergency management programs of the Department of Homeland Security. She counts it a privilege and an honor to serve in healthcare.