Boldly Telling VCU’s Story
VCU is a university, an academic health system, a research enterprise, a creative community and a public partner. Our schools, colleges, hospitals, institutes, clinics and programs each have distinctive strengths.
However, our shared brand is strongest when we all tell a unifying story.
That doesn’t mean every part of the institution has to look or sound exactly the same. It means we must lead with shared purpose and reputation … while also making room for the distinct character of each area.
Every story we tell shapes how people see us. Enterprise Marketing and Communications provides strategy, tools and support, but our brand belongs to everyone at VCU and VCU Health.
Each time we showcase success, we strengthen every part of the institution. And our Uncommon brand helps us do that.
Our mantra is, “We like our story best when we tell it ourselves.”
We boldly tell our stories of distinctive excellence because our impact extends far beyond our campuses and hospitals. It changes lives, saves lives and creates possibilities that did not exist before.
Our charge is to make our story visible … and invite others to be part of it.
Welcome to VCU. A world unlike any other.
Grant Heston is vice president for Enterprise Marketing and Communications at Virginia Commonwealth University and VCU Health. He leads VCU’s brand, marketing, communications and reputation strategy.